Uri Poliavich is a businessman, philanthropist, and entrepreneur with more than 13 years of experience in the online entertainment industry. Born in 1981, he is best known as the founder of a globally recognised B2B iGaming technology company. His professional background spans international business development, strategic planning, and hands-on operational experience across diverse, competitive markets. The company has developed a broad technological ecosystem for operators.
Professional Background
Before founding his company, Uri Poliavich held a Vice President position in business development, managing operations and collaborating with key players in the iGaming industry. That experience provided him with practical knowledge of how international markets function, what operators need from technology partners, and how to build products that deliver consistent value across different environments.
Uri Poliavich operates across three distinct professional roles:
| Role | Focus |
| Entrepreneur | Building and scaling B2B iGaming technology company |
| Investor | Supporting emerging iGaming and casual gaming ventures |
| Philanthropist | Leading the Yael Foundation, focused on educational initiatives |
Each role reflects the Founder’s belief that professional success should extend beyond a single company – toward broader industry development and social impact.
Founding a Company Built on In-House Technology
In 2016, Uri Poliavich founded his iGaming technology company with the goal of serving operators through a comprehensive, proprietary product ecosystem. He started with a small team of like-minded professionals who shared a commitment to innovation and quality. From the outset, he created a business plan that prioritised both rapid expansion and maintaining the highest standards — a dual focus that defined the company’s trajectory.
Under his direction, the company developed proprietary technology in-house, including a standalone, API-based gamification engine that enables personalised and localised experiences for operators. Today the company holds 23 licenses across 12 jurisdictions and continues to expand its iGaming platform ecosystem, with more than 9,500 casino titles, over 1 million pre-match events, and more than 800,000 live events sustained annually.
Approach and Principles
Uri Poliavich is focused on people, product, and long-term vision rather than public statements. His approach combines innovation with responsibility and an orientation toward sustainable impact. Several principles have remained consistent throughout his career:
- Talent is the most valuable asset. He prioritises choosing the right people, supporting them, and giving them the freedom to create. He has emphasised that a mixture of cultures and perspectives is what gives an organisation a truly international identity.
- Innovation is a daily practice, not a one-time initiative. He systematically keeps up with emerging trends and implements new technologies — including personalisation and AI — with a focus on improving product quality.
- Sustainable growth takes priority over short-term gains. He has consistently built infrastructure designed for long-term performance, ensuring that expansion never comes at the cost of quality.
Investing in the Industry’s Future
In 2024, Uri Poliavich established an investment fund created to provide financial and business support to entrepreneurs and companies looking to take their ideas and operations to the next level. The fund focuses on new and developing businesses in the iGaming and casual gaming industries.
Separately, in 2020, he founded the Yael Foundation — a philanthropic organisation supporting educational initiatives. The two organisations are entirely independent, with different missions and areas of focus.
Recognition
The approach championed by Uri Poliavich has earned significant industry recognition. In 2026, the company he founded received seven awards across five major ceremonies: Platform Provider of the Year at the Global Gaming Awards EMEA, Innovator of the Year at the International Gaming Awards, European Casino Platform Supplier and European Acquisition and Retention Partner at the EGR Europe Awards, Innovation in Casino Software and Innovation in Mobile at the EGR B2B Awards, and Industry Innovation of the Year in North America at the SBC Awards Americas. While these accolades belong to the company, they reflect the vision and standards he has maintained since 2016.
Beyond business, Uri Poliavich regularly contributes educational content about casual gaming and social trends that bring players together while creating new and higher levels of entertainment — reinforcing his position as an active voice in the broader iGaming conversation.
